What is the Digital Marketing ?
Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet. It takes many forms, including:
Web-based advertising
Search engines
Websites
Social media
Mobile apps
Text messaging
The benefits of digital marketing
Regardless of whether you’re a B2B or B2C company, digital marketing helps businesses better understand their customers and deliver tailored experiences across every channel.
Digital marketing can help you get to know your audience, understand their pain points, and provide metrics that will give your marketing team credibility. Digital marketing has several benefits.